In an interview to CNBC-TV18, Yadvinder Guleria, Vice-President, Sales & Marketing at Honda Motorcycle and Scooter India, discusses the current trend and trajectory for the two-wheeler segment
Seeing acceptance for automotive scooter increasing in rural area
YS Guleria
VP (Sales & Mktg)
HMSI
Below is the transcript of Yadvinder Guleria's interview with Latha Venkatesh, Sonia Shenoy & Guest Editor Nilesh Shah on CNBC-TV18.
Sonia: March has been quite disappointing for the sector as a whole. What is the situation as far as rural growth is concerned how bad is it and will this slow down continue in the months of April and May?
A: First of all, the positive part for the industry is that first time the two-wheeler industry has grown over 16 million units in last FY15 so that is a positive sign. However, there was a concern in terms of the motorcycle segment didn't show any significant growth. Only two percent, you can say almost flat and primarily that is because of the flow down of the demand in the rural and sentiments not very positive. Especially the last two quarters in the motorcycle segment has gone down.
As far as Honda is concerned since we are catering majorly to the automatic scooter market that of our portfolio 60 percent of the sales are coming from the automatic scooters and we are the leaders in this segment. It is catering to mainly the urban and semi urban markets. What we foresee that this trend of the increased contribution from the scooters would continue in the years to come even in FY16 and so on. We are hopeful that even in this financial year FY16 the markets if not very high growth but it will be may be higher on a single digit but low double digit growth.
Nilesh: You mentioned that for scooter a demand has been far better than demand for motorcycles. What I want to understand is that is this just an India-Bharat syndrome, is this just an urban-rural syndrome or is there anything more to the difference in their growth rate between scooters and motorcycles? Is it also about changing demographics' and any things of that kind or is it just purely an urban-rural phenomenon?
A: No, we wouldn't take it as an India-Bharat kind of syndrome. We have to view it in a very holistic manner because they were very tangible reasons of the scooter market going down when we talk almost about 15 years back. But then thereon and after Honda has entered into scooter market they has been a transformation which has happened in the scooter market first from two stroke to the four stroke giving higher mileage almost to the domain of the motorcycle that is 60 KM for a liter.
Then also technology advance, the styling and aerodynamics for the scooter, the appeal of the scooters. Yes, demographically also there are certain attributes like more working ladies coming into urban life and they also need individual movement, individual mobility needs. As well as the infrastructure improving in urban, semi-urban so all these factors combine together has led to the growth in the automatic scooters.
We do see there is a positive trend of increased acceptance of automatic scooters even in the rural area. In terms of volume it may not be so significant at the moment but yes in future it is going to be one of the trends which has to be closely watched on.
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