Storyboard: Zest's marketing strategy to attract consumers

Storyboard caught up with Tata Motors passenger vehicles marketing head, Delna Alvari to understand what the ROI on activations, especially an unusual innovation in print is.

With the launch of Zest in August this year, Tata Motors entered the fast growing compact sedan segment.

Zest is also the first car to be launched under Tata Motors' new strategy to turn around the company's weak domestic business. The marketing strategy was simple - generate buzz throughout the year and ensure that activations across all mediums drive footfalls and sales.

Storyboard caught up with Tata Motors passenger vehicles marketing head, Delna Alvari to understand what the ROI on activations, especially an unusual innovation in print is.

For full show watch video.

Anda sedang membaca artikel tentang

Storyboard: Zest's marketing strategy to attract consumers

Dengan url

https://olahragakecantikan.blogspot.com/2014/11/storyboard-zests-marketing-strategy-to.html

Anda boleh menyebar luaskannya atau mengcopy paste-nya

Storyboard: Zest's marketing strategy to attract consumers

namun jangan lupa untuk meletakkan link

Storyboard: Zest's marketing strategy to attract consumers

sebagai sumbernya