Digitisation to help govt; must push phase 34: Sun Group

Written By Unknown on Rabu, 02 Juli 2014 | 12.44

SL Narayanan, Group CFO, Sun Group's biggest expectation from the Union Budget would be "return to fiscal prudence".

"I think if you cut the expense in line with anticipated revenues and run a tight ship and bring down inflation, I think the rest will take care of themselves," he said.

Also Read: Quick GST rollout tops FMGC sector's budget wishlist

In an interview to CNBC-TV18's Sonia Shenoy and Anuj Singhal, Narayanan said though he doesn't see any moderation in taxes, but he expects a reduction in subsidies in terms of food & fertilizer from the Finance Minister in the Budget, to be presented on July 10.

He thinks the advertising cap regulation, which affected lot of media companies, was not required in the first place and feels that it should be left to broadcasters to self-regulate it.

"In fact you are now seeing the rise of new channels with no commercials getting priced at premium levels. And there are people willing to pay for that kind of service. I think that should be the way forward for the government," he said.

Narayanan hopes the government continues with its focus on digitisation, which has led to buoyant service tax collection. He feels the government must now push for phase 3 & 4 with much ease.

Vikash Mantri, telecom analyst, ICICI Securities, doesn't see any specific developments in media sector in the Budget. He however feels that GST guidelines can help reduce taxes in the space, "largely related to the DTH and cable companies with respect to entertainment tax, but that's a long-drawn expectation".

ICICI Securities remains positive on Dish TV  in the distribution space and on Sun TV  in the broadcasting space on cheaper valuations. It is also positive on print media space on expectation of sharp economic recovery.

Below is the transcript of SL Narayanan and Vikash Mantri's interview with Anuj Singhal and Sonia Shenoy on CNBC-TV18.

Anuj: What would be the first thing on top of your mind heading into the Budget?

Narayanan: My biggest expectation will be return to fiscal prudence. If you cut the expense in line with anticipated revenues and ran a tight ship, bring inflation down, I think the rest will take care of themselves. That is my biggest hope and expectation.

Sonia: In that context, do you think that one should not expect any moderation in taxes for various sectors?

Narayanan: I think so. If I look at the maps of at least last year's Union Budget, there is very little play. There is one option which is always available but I do not know if the political will is available at this time.

One could do a very aggressive privatisation and raise a lot of money but from whatever little that I have read in the press, I do not think that is going to be happening in a hurry.

I am not sure there are too many levers for the government to play around with. Therefore, I do not think there is going to be any moderation in taxes but what I am seriously looking forward to is reduction in subsidies. It has reached a level of almost intolerable levels at this time. So if there is some cut back from food, fertiliser and fuel subsidies and services start getting priced based on cost of production, that will be a huge step forward.


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